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【Press】 4/16 Rosa Rugosa Planting Day in Kamaishi, Iwate Prefecture

On April 16, 2022, Civic Force and L’Occitane Group are hosting a Rosa Rugosa planting event through the “Nebama Hamanasu (Rosa Rugosa) Project”.

Event Overview:

DATE: Saturday, April 16, 2022, 11:00 am  - 12:30 pm

VENUE: Nebama Seaside 

ADMISSION: Open to public/free

ACTIVITIES: Planting rosa rugosa seeds, remarks by Mayor of Kamaishi, L’Occitane 

REGISTRATION: Registration required for rosa rugosa planting

HOSTED BY: Nebama Hamanasu Project

SUPPORTED BY: Nebema Shinko Group, Environment Partnership Iwate, Iwate Prefectural University  

Rosa Rugosa (Hamanasu in Japanese) is a kind of pink rose and used in many products such as jam, tea, fragrance, and even medicines. Before the Great East Japan Earthquake, rosa rugosa was found along the 1.3 km long beach in Nebama, however, the tsunami destroyed the beach, and with it, many beach plants. Local residents began restoring the beach plants in hopes to have the beach filled with rosa rugosa again. On April 16, partner organizations, local residents and businesses, and outside visitors are coming together for planting.

This project is funded by L’Occitane through Civic Force’s NPO Partner Project.

What is the Nebama Hamanasu Project?

Launched in 2021, the project aims to restore rosa rugosa in the area and contribute to creating a sustainable community in Nebama.

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